Media kit template for creators (what to include)

Short answer: a media kit is a short page or document that shows a brand who you are, who follows you, and what you charge. It needs a bio, your audience numbers, your platform stats, past brand work, your rates, and a way to contact you. Keep it to one page, and pull your stats straight from each platform's own analytics so the numbers are correct.

Facts last checked on October 18, 2026, against the sources linked below.

What is a media kit, and why does a brand ask for one?

A media kit is a short pitch about you as a creator. It answers the questions a brand asks before they pay you: who are you, who watches you, and what have you done before. Brands ask for one so they don't have to dig through your profile themselves. A clear media kit also makes you look organized, which helps when a brand is choosing between creators.

What to include in a media kit

Keep each part short. A brand will skim this in under a minute.

• Short bio. Two or three sentences: what you make content about, and what makes you different.
• Audience. Who follows you. If you know it, add age range and top locations.
• Platforms and stats. Followers, average views, and engagement rate for each platform you post on.
• Past brand work. Two or three brands you've worked with, and what you did (a post, a video, a code).
• Services and rates. What you offer (a post, a story, a video, a bundle) and what it costs. "Rates on request" is fine if you would rather discuss price by email.
• Contact info. An email address, at minimum.

If you're not sure what to charge yet, see how much to charge for brand deals.

How to get your real stats from Instagram

Use Instagram's own Insights, not guesses. Insights are only available on a public account.

1. Go to Dashboard in the left menu on instagram.com.
2. If you have a professional (business or creator) account, select Insights. If you have a personal account, select Your dashboard, then Your insights and tools.
3. From the Insights dropdown, choose Account or Content.
4. Pick a date range: last 7, 14, 30 or 90 days, or a custom range within the past 90 days.

To see audience demographics (like age and location), Instagram says you need to pick a preset timeframe, and you need to have reached or engaged over 100 viewers in that period. If demographics don't show for the last 7 days, try a longer range like 30 or 90 days. Instagram Help Center: View account and content insights

If you don't have a professional account yet, you can switch to one from Settings, under For professionals, then Account type and tools. Instagram Help Center: Set up a professional account

How to get your real stats from YouTube

YouTube Studio has your channel analytics built in.

1. Sign in to YouTube Studio.
2. For channel-wide numbers, click Analytics in the left menu.
3. For a single video, click Content in the left menu, hover over the video, and select Analytics.

Once you're in Analytics, the Audience tab shows who is watching, including what share of viewers are new versus returning. YouTube notes that some data, such as location or gender, may be limited. The Engagement tab shows watch time and average view duration, and the Overview tab gives a summary of how your channel is doing. YouTube Help: Find video and channel analytics

TikTok stats

TikTok shows analytics in the app for creator and business accounts. Take the same three numbers from there: followers, average views per video, and engagement. TikTok moves its menus around between app versions, so if you can't find it, search "analytics" in TikTok's own help center.

Full media kit template

Copy this into a doc or a simple page. Fill in your own numbers from the platforms above.

Use this for a general, one-page media kit

Pitch email template

Use this to send your media kit to a brand for the first time.

Use this when reaching out to a brand cold or after a first contact

Mistakes to avoid

• Inflated numbers. Brands can check your stats themselves. A number that doesn't match what they see makes brands stop trusting you.
• No contact info. A media kit with no email is useless to a brand that wants to move forward.
• Making it too long. One page is enough. A brand will not read three pages before deciding.
• Outdated stats. Update your numbers every few months, and put the date on the media kit so brands know how current it is.
• No clear ask. Say what you offer and roughly what it costs, even if it's just "rates on request." A media kit with no services section leaves the brand guessing.

Frequently asked questions

Do I need a media kit if I only have a few thousand followers?

Yes. Brands that work with smaller creators still want to see your audience and past work before they agree to a deal. A simple one-page kit works at any follower count.

Should I put my rates in the media kit, or say "rate on request"?

Either works. Listing rates saves time for both sides, but "rate on request" is fine if you prefer to price each deal based on the brand's budget and what they're asking for.

How often should I update my media kit?

Update it every two to three months, or whenever your stats change a lot, or you finish a new brand deal worth showing. Add the date you last updated your stats so brands know they're current.

What if I don't have any past brand work yet?

Leave that section out, or replace it with a few of your best organic posts instead. You can also say you are open to a trial collaboration at a lower rate to build up examples.

Can I use the same media kit for every brand?

Keep one base version, but tweak the "about me" section and the reason you mention the brand when you pitch, so it feels written for them.