Order confirmation email templates (and shipping emails)

By the Chatbait team ·

Short answer: an order confirmation email needs the order number, items, total, shipping address and a delivery estimate. A shipping confirmation needs the carrier and tracking link. A delivered email just confirms arrival and asks for feedback. A back-in-stock email needs the product, a photo, and a direct link to buy. Templates for all four are below, plus how to edit the Shopify versions.

Facts last checked on October 18, 2026, against the sources linked below.

Why these four emails matter

Shoppers check these emails more than almost anything else you send. A clear order confirmation cuts "did my order go through?" messages. A clear shipping email cuts "where's my order?" messages. Getting the wording right once, in a template, saves you writing it every time.

Order confirmation email

What it must include

  • Order number
  • Each item, quantity and price
  • Order total, including shipping and tax
  • Shipping address
  • Estimated delivery window
  • A way to contact support

Template

Template
Subject: Your order #[Order number] is confirmed Hi [Customer name], Thanks for your order from [Store name]. Here's a summary. Order #[Order number] Placed on [Order date] Items: [Quantity] x [Item name]: [Price] [Quantity] x [Item name]: [Price] Subtotal: [Subtotal] Shipping: [Shipping cost] Total: [Order total] Shipping to: [Customer name] [Shipping address] Estimated delivery: [Delivery window, for example 5 to 7 business days] Questions? Reply to this email or contact us at [Support email]. Thanks for shopping with [Store name].

Shipping confirmation email

What it must include

  • Confirmation the order has shipped
  • Carrier name
  • Tracking number and a working tracking link
  • Updated delivery estimate

Template

Template
Subject: Your order #[Order number] has shipped Hi [Customer name], Good news. Your order is on its way. Carrier: [Carrier name] Tracking number: [Tracking number] Track your package: [Tracking link] Estimated delivery: [Delivery date or window] If tracking hasn't updated yet, give it a day. The first scan can take a little time to show up. Questions? Contact us at [Support email]. [Store name]

Delivered or "how was it" check-in email

Send this a day or two after delivery. It confirms the order arrived and opens the door to a review or a quick fix if something went wrong.

Template

Template
Subject: Did your order from [Store name] arrive okay? Hi [Customer name], Your order #[Order number] should have arrived by now. We hope you're happy with it. If anything is wrong, reply to this email or contact [Support email] and we'll sort it out. If you have a minute, a quick review helps other shoppers: [Review link] Thanks again, [Store name]

Back-in-stock email

What it must include

  • The exact product, and the variant if it was one size or colour
  • A direct link straight to the product, so they do not have to search for it
  • A note that stock may be limited again

Template

Template
Subject: [Product name] is back in stock Hi [Customer name], You asked to be notified. [Product name] in [Variant, for example size or colour] is back in stock. Stock can run out again fast, so if you want it, now's a good time: [Direct product link] Thanks, [Store name]

How to edit these in Shopify

Shopify sends order confirmation and shipping confirmation emails automatically, using templates you can edit. To change one, go to Settings > Notifications > Customer notifications, choose the template, click Edit code, then change the Email subject and Email body (HTML), according to Shopify's guide to customizing notification templates. Click Preview to see unsaved changes, or Send test email to get a copy in your own inbox before it goes live.

Shopify also sends an Out for delivery and a Delivered notification automatically, based on carrier tracking events, and both can be turned off or edited the same way, according to Shopify's customer notifications guide.

Back-in-stock emails are not one of Shopify's built-in editable notification templates. Most stores add this with a stock alert app from the Shopify App Store, or send the email above by hand to customers who asked to be notified.

If your store gets the same "is my order confirmed?" or "where's my order?" questions even after sending these emails, a tool like Chatbait can answer them from your shipping and return policy pages the moment a visitor asks, any hour, without you writing another email.

Frequently asked questions

Can I edit Shopify's order confirmation email myself?

Yes. Go to Settings > Notifications > Customer notifications, open the order confirmation template, click Edit code, and change the subject and HTML body, then preview or send yourself a test before saving, according to Shopify's customizing notification templates guide.

Does Shopify have a built-in back-in-stock email?

No, not as an editable notification template. You need a stock alert app, or you send the email manually to customers who asked to be notified.

What's the difference between a shipping confirmation and a delivered email?

A shipping confirmation tells the customer their order has left the warehouse, with a tracking link. A delivered email comes after the order arrives, to confirm it got there and invite feedback.

How long after delivery should I send the check-in email?

A day or two after the estimated delivery date works well, giving the customer time to actually open and try the item before you ask how it went.

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