Chatbait guides

The template pack

Every copy-paste template from the blog, in one place. 113 templates.

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Templates and policies

Free inventory spreadsheet template for a small business

The spreadsheet template

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SKU,Product,Variant,Stock on hand,Reorder point,Lead time (days),Supplier,Cost,Last counted TS-BLK-M,T-shirt,Black - Medium,42,30,7,Acme Textiles,6.50,2026-10-01 MUG-WHT,Ceramic mug,White,18,25,14,Potterly Co,3.20,2026-10-01 CNDL-VAN,Vanilla candle,Standard,60,20,10,WaxWorks,4.00,2026-10-01

The reorder formula in Google Sheets

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=D2*F2+$H$1

About us page examples for online stores, with a template

Example 1: a handmade jewellery shop

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About Willow & Clay I started Willow & Clay in my kitchen in 2022, making earrings out of leftover clay from pottery classes. Three years later, it's still just me, now working from a small studio, casting and finishing every piece by hand. Every pair is made in small batches of 10 to 20, so no two runs are exactly the same. I use lead-free glazes and recycled packaging. If you want something made for you specifically, email me at [Support email]. I read every message myself. From [Owner name]

Example 2: a small clothing brand

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About [Brand name] We make [product type] for people who want clothes that last for years. [Brand name] started in [year] when [founder name] couldn't find a [product] that fit well and didn't fall apart after a few washes. So we made our own, tested it on friends and family for a year, and started selling it in [year]. Everything is made from [material], cut and sewn at [location]. We ship from [city, country]. Questions about sizing or fit? Check our [FAQ page](/blog/faq-page-examples) or email [Support email].

Example 3: a digital products and templates shop

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About [Shop name] [Shop name] makes [product type] for people who find spreadsheets confusing but still want to use them. I'm [Founder name], and I built the first template for myself because I couldn't find one simple enough. A friend asked for a copy, then another, and that's how this shop started in [year]. Every template is tested by someone who isn't me, because I'm too close to my own work to spot what's confusing. Got a request for a template that doesn't exist yet? Email [Support email] and tell me what you're trying to track.

Fill-in template for your own About us page

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About [Store name] [One or two sentences: the real, honest reason you started, in your own words.] We make and sell [product type] for [who it's for]. [One sentence on what makes it different: material, process, cause, problem solved.] [Optional: a short line about where you're based, or how the product is made.] [Call to action: link to shop, FAQ page, or a way to contact you.] From [Your name]

Shipping policy template for a small online store

Copy-paste shipping policy template

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Shipping Processing time Orders are packed and shipped within [1 to 2] business days, Monday to Friday. Orders placed on weekends or holidays ship the next business day. Shipping rates Standard shipping: $[5.99], arrives in [3 to 5] business days. Express shipping: $[14.99], arrives in [1 to 2] business days. Free standard shipping on orders over $[50]. Tracking You'll get a tracking number by email once your order ships. International orders We ship to [the US and Canada]. International orders can take [10 to 20] business days to arrive, depending on your location and customs. Customs and duties International orders may be charged customs fees or import duties by your country. These are the customer's responsibility and aren't included in our shipping cost. Lost or damaged parcels If your tracking shows your order as delivered but you haven't received it, or it arrives damaged, email [support@yourstore.com] within [7] days with your order number and, for damage, a photo. We'll send a replacement or a refund. Delays If an order is going to ship later than stated above, we'll email you with a new estimated date and the option to cancel for a full refund instead of waiting. Holiday shipping During [November and December], processing and delivery times may run longer due to carrier volume. We'll post a cutoff date for [holiday] delivery on our homepage and in our order confirmation emails. Questions Email [support@yourstore.com] or call [phone number].

FAQ page examples for online stores, with fill-in answers

How long does shipping take?

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Orders ship within [1 to 2] business days. Delivery usually takes [5 to 7] business days for [country/region], and [10 to 15] business days internationally. You'll get a tracking link by email once your order ships.

How much does shipping cost?

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Shipping is free within [country] on orders over $[amount]. Orders under that pay a flat $[amount] shipping fee. International shipping starts at $[amount] and depends on weight and destination.

Do you ship internationally?

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Yes, we ship to [list of countries/regions, or "most countries"]. Customs fees, if any, are the buyer's responsibility.

What's your return policy?

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You can return most items within [30] days of delivery, unworn and in original packaging, for a refund. The customer pays return shipping unless the item arrived damaged or wrong.

How do I start a return?

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Email [Support email] with your order number, or use the returns link in your order confirmation email. We'll send you instructions within [1 to 2] business days.

Can I exchange an item for a different size?

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Yes, within [30] days of delivery, as long as the item is unworn and the size you want is in stock.

How do I know what size to order?

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Check our size chart on each product page before you order. If you're between sizes, read the fit notes on that product, since it can vary by style.

What if the size I ordered doesn't fit?

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Exchange it for a different size within [30] days of delivery, as long as it's unworn with tags attached.

What payment methods do you accept?

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We accept Visa, Mastercard, Amex, PayPal, Apple Pay, and [other payment methods you take].

Is it safe to pay on your site?

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Yes. Payments are processed securely through [payment provider], and we never see or store your full card number.

Do you offer buy now, pay later?

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Yes, through [your buy now, pay later provider], at checkout.

How do I track my order?

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You'll get a tracking link by email once your order ships. You can also check order status at [order tracking link/page].

Can I change or cancel my order after placing it?

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I never got my order confirmation email. What do I do?

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Check your spam folder first. If it's not there, email [Support email] with the name and email you used to order, and we'll resend it.

How do I care for [product/material]?

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[Care instructions for this product, for example machine wash cold and lay flat to dry].

Is [product] made from [material]?

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Yes. Full materials are listed on each product page under "details".

Return policy template for a small online store

Copy-paste return policy template

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Returns and refunds We want you to be happy with your order. If something isn't right, here's how returns work. Return window You can return most items within [30] days of delivery. Condition Items must be unused, unworn, and in their original packaging, with tags attached. Final sale [Sale items, gift cards and personalized orders] can't be returned. How to start a return Email [support@yourstore.com] with your order number and the reason for the return. We'll reply with instructions and a return address within [2] business days. Return shipping [You pay for return shipping, using any tracked service, unless the item arrived damaged or wrong.] Refunds Once we receive and check your return, we'll refund you to your original payment method within [5] business days. Refunds can take an extra [5 to 10] business days to show up on your statement. Exchanges Want a different size or color instead of a refund? Email us and we'll send the replacement once we receive your return, at no extra shipping cost. Damaged or wrong items If your order arrived damaged or we sent the wrong item, email us a photo within [7] days of delivery. We'll send a replacement or a full refund, and you won't need to pay for return shipping. Questions Email [support@yourstore.com] or call [phone number].

Short version for a product page

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Returns accepted within [30] days. Items must be unused with tags attached. [Sale items are final.] See our full return policy for details.

Order confirmation email templates (and shipping emails)

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Subject: Your order #[Order number] is confirmed Hi [Customer name], Thanks for your order from [Store name]. Here's a summary. Order #[Order number] Placed on [Order date] Items: [Quantity] x [Item name]: [Price] [Quantity] x [Item name]: [Price] Subtotal: [Subtotal] Shipping: [Shipping cost] Total: [Order total] Shipping to: [Customer name] [Shipping address] Estimated delivery: [Delivery window, for example 5 to 7 business days] Questions? Reply to this email or contact us at [Support email]. Thanks for shopping with [Store name].

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Subject: Your order #[Order number] has shipped Hi [Customer name], Good news. Your order is on its way. Carrier: [Carrier name] Tracking number: [Tracking number] Track your package: [Tracking link] Estimated delivery: [Delivery date or window] If tracking hasn't updated yet, give it a day. The first scan can take a little time to show up. Questions? Contact us at [Support email]. [Store name]

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Subject: Did your order from [Store name] arrive okay? Hi [Customer name], Your order #[Order number] should have arrived by now. We hope you're happy with it. If anything is wrong, reply to this email or contact [Support email] and we'll sort it out. If you have a minute, a quick review helps other shoppers: [Review link] Thanks again, [Store name]

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Subject: [Product name] is back in stock Hi [Customer name], You asked to be notified. [Product name] in [Variant, for example size or colour] is back in stock. Stock can run out again fast, so if you want it, now's a good time: [Direct product link] Thanks, [Store name]

Packing slip template, and how to edit it in Shopify

Plain text version, for a packing slip app or spreadsheet

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[Store name] Order #[Order number], placed [Order date] Shipping to: [Customer name] [Shipping address line 1] [Shipping address line 2] [City, region, postal code] [Country] Items in this package: [Quantity] x [Item name] ([Variant, e.g. size/colour]) [Quantity] x [Item name] ([Variant]) Need a return or exchange? Visit [Store website]/returns or email [Support email] within [30] days of delivery. Thanks for shopping with [Store name].

Short note to add if you pack by hand

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Packed by [Staff name/initials] on [Date] Checked against order #[Order number]: [Yes/No]

Customer service

How to get more Google reviews for your small business

Email request

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Subject: How did we do? Hi [Customer name], Thanks for your recent order from [Store name]. If you have a minute, a quick review would really help other customers find us. [Review link] Thanks again for shopping with us. [Your name]

Text message

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Hi [Customer name], thanks for shopping with [Store name]. If you have 30 seconds, a review here means a lot: [Review link]

Packaging insert card

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Thank you for your order from [Store name]. Enjoying it? A quick review helps other customers find us. Scan the code or visit: [Review link]

In-person ask

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Thanks so much for coming in today. If you had a good experience, would you mind leaving us a quick Google review? I can text or email you the link right now if that's easier.

Instagram auto-reply messages for creators and shops

Price and availability

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Hi [Customer name], Thanks for asking. The [product name] is [price], and it is currently [in stock / made to order]. You can see sizes and colours here: [product link]. Let me know if you have any other questions. [Your name]

Price and availability

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Hi [Customer name], That one is sold out right now. I expect to restock around [date], and you can join the waitlist here: [waitlist link]. Thanks for your patience. [Your name]

Price and availability

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Hi [Customer name], Yes, I take custom orders. Could you share what you have in mind, along with your budget and timeline? I will send a quote once I have those details. [Your name]

Shipping and delivery

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Hi [Customer name], Orders inside [country] usually arrive in [number] business days. International orders take [number] business days. You will get a tracking link by email once it ships. [Your name]

Shipping and delivery

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Hi [Customer name], Yes, I ship to [country]. Shipping costs [price] and takes about [number] business days. Customs fees, if any, are the buyer's responsibility. [Your name]

Shipping and delivery

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Hi [Customer name], Could you share your order number so I can look into this? Once I have it, I will send you the latest tracking update. [Your name]

Collabs and brand deals

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Hi [Brand contact name], Thanks for reaching out. I would like to hear more about this. Could you share the campaign goals, deliverables, and budget range? [Your name]

Collabs and brand deals

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Hi [Brand contact name], Before I send a rate, could you tell me: the platform (Reels, Stories, a post), how many deliverables, usage rights, and your timeline? I can send a media kit too if that helps. [Your name]

Collabs and brand deals

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Hi [Brand contact name], Here is my media kit with my audience numbers and past brand work: [media kit link]. Happy to answer any questions and send a quote once I know the scope. [Your name]

Collabs and brand deals

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Hi [Brand contact name], Thank you for thinking of me. This isn't the right fit for me at the moment, but I wish you well with the campaign. [Your name]

"Link in bio"

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Hi [Customer name], You can find it through the link in my bio, under [section name]. Let me know if you have trouble finding it. [Your name]

"Link in bio"

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Hi [Customer name], Tap the link in my bio, then choose "[button or page name]" from the list. That takes you straight to it. [Your name]

Out of office

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Hi [Customer name], Thanks for your message. I am away until [date] with limited access to messages. I will reply as soon as I am back. [Your name]

Out of office

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Hi [Customer name], Thanks for reaching out. I am currently replying within [number] days. I will get back to you as soon as I can. [Your name]

Out of office

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Hi [Customer name], Thanks for your message. My usual reply hours are [days and times, with time zone]. I will answer as soon as I am online. [Your name]

After a purchase

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Hi [Customer name], Thank you for your order. I am preparing it now and will send tracking details once it ships. [Your name]

After a purchase

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Hi [Customer name], Just confirming your order: [item], size/colour [detail], shipping to [address or city]. Let me know if anything needs changing. [Your name]

After a purchase

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Hi [Customer name], I hope you are enjoying your [product name]. If you have a minute, a short review would mean a lot: [review link]. Thank you for your support. [Your name]

Abandoned cart email templates that bring shoppers back

Email 1: send about 1 hour after the cart is left

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Hi [Customer name], You left [Product name] in your cart at [Store name]. It's still there if you want it. [Link to cart] If you have any questions about sizing, shipping, or anything else, just reply to this email. [Store name]

Email 2: send about 24 hours after the cart is left

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Hi [Customer name], Your cart at [Store name] is still here: [Product name] - [Price] Shipping: [Shipping cost] Estimated delivery: [Delivery window] [Link to cart] No surprises at checkout. What you see is what you pay. [Store name]

Email 3: send about 3 days after the cart is left

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Hi [Customer name], We're holding [Product name] for you, but we wanted to check in one more time. [Link to cart] If something's stopping you from completing your order, reply and let us know. We're happy to help with sizing, shipping, or anything else. [Store name]

How to respond to negative reviews for a small store

Late delivery

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Hi [Name], I'm sorry your order took longer than expected. That's on us. We've [looked into what caused the delay / updated our shipping estimate] so this doesn't happen again. If anything's still unresolved, please message us directly and we'll make it right.

Product didn't meet expectations

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Hi [Name], thanks for the honest feedback. I'm sorry [product] didn't work out for you. We'd like to make this right, could you message us so we can arrange [a replacement / a refund / an exchange]?

Rude staff or slow reply

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Hi [Name], I'm sorry about your experience reaching us. That's not the standard we hold ourselves to, and I'll be addressing this with the team. Please message us directly so we can follow up properly.

Review that's false or meant for another business

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Hi [Name], we've checked our order records and can't find any order matching this. If this review was meant for a different business, we'd appreciate it being corrected. If we've missed something, please message us with an order number and we'll look into it right away.

Fair criticism you already fixed

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Hi [Name], you're right, and thank you for pointing this out. We've since [changed the packaging / updated our sizing chart / fixed the issue], and we're sorry it affected your order. We hope you'll give us another try.

Simple, genuine thanks when they come back to update a bad review

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Hi [Name], thank you for coming back to update this, and for giving us the chance to fix it. We really appreciate it.

Customer service email templates for small online stores

Where is my order?

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Hi [Customer name], Thanks for checking in. Your order [#1234] shipped on [date] and is on its way. You can track it here: [tracking link] Estimated delivery: [date] Let us know if it hasn't arrived by then. [Your name] [Store name]

Order delayed

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Hi [Customer name], Your order [#1234] is running later than expected. We're sorry about that. New estimated ship date: [date] If you'd rather not wait, reply to this email and we'll cancel your order for a full refund. [Your name] [Store name]

Out of stock after purchase

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Hi [Customer name], We're sorry, [item name] from your order [#1234] just sold out before we could pack it. Here's what we can do: - Refund that item today, with the rest of your order shipping as planned. - Swap it for [similar item], at no extra cost. Reply and let us know which you'd prefer, or we'll refund it automatically by [date]. [Your name] [Store name]

Refund approved

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Hi [Customer name], Your refund for order [#1234] has been approved and sent to your original payment method. Amount: $[amount] It should show up within [5 to 10] business days, depending on your bank. Thanks for your patience. [Your name] [Store name]

Declining a return request politely

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Hi [Customer name], Thanks for reaching out about order [#1234]. We looked into it, and this item falls outside our return window of [30] days, so we're not able to accept it back this time. [If there's a smaller gesture you can offer, say it here, such as a discount on a future order.] We're sorry this isn't the answer you wanted. Let us know if there's anything else we can help with. [Your name] [Store name]

Wrong or damaged item

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Hi [Customer name], We're sorry, that's not right. Thanks for letting us know and sending a photo. We're sending a replacement today, no need to return the damaged one. Expect it by [date]. [Your name] [Store name]

Replying to an angry customer

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Hi [Customer name], I'm sorry this happened, and I understand why you're frustrated. Here's what I'm doing right now: [what you are doing, for example "sending a replacement today"]. You should see this by [date]. If anything about this reply doesn't fix it, reply directly to me and I'll handle it personally. [Your name] [Store name]

Asking for a review after delivery

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Hi [Customer name], Your order [#1234] should have arrived by now. We hope you're happy with it. If you have a minute, a quick review helps other customers decide, and helps us a lot too: [review link] Thanks for shopping with us. [Your name] [Store name]

Money and pricing

Shopify sales tax: what small US stores must collect

How do economic nexus thresholds work?

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Questions to ask your accountant - Which states do I currently have nexus in, physical or economic? - Based on my sales by state, which states am I close to crossing a threshold in? - Should I turn on Shopify Tax's automated filing, or file myself? - Do any of my products (clothing, digital goods, food) get taxed differently in the states I sell into? - If I sell on Etsy or Amazon too, which sales do those marketplaces already collect tax on?

Shopify payout schedule: when you get paid, and delays

Use this when a payout is late, failed, or your account shows a hold

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Subject: Payout issue for [Store name] Hello, I run [Store name] on Shopify ([store URL]). My payout dated [date] has not arrived. Payout status in my admin: [status] Payout ID or amount: [payout ID or amount] Expected arrival date: [date] What I've already checked: [what you've already checked, for example bank details or a hold banner] Can you tell me the reason for the delay and what I need to do to receive it. Thank you, [Your name] [Store name]

Shopify chargebacks: how to respond and win more of them

Chargeback response letter

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To whom it may concern, I am responding to the chargeback for order [order number], charged to the card ending in [last 4 digits] on [order date]. The order was for [product name(s)], shipped to [shipping address], and billed under the statement name [store name or domain shown on card statements]. - The order was delivered on [delivery date] to [shipping address], tracked with [carrier] number [tracking number]. - The product matched the listing shown at the time of order: [product page URL or description]. Photos are attached. - The customer and I exchanged messages on [dates], copies attached, where [summary of what was agreed]. I have attached the following evidence: [list each file, for example tracking confirmation screenshot, email thread, product photos]. Please let me know if any further information is needed. [Your name] [Store name] [Contact email]

How to calculate profit margin (with a calculator)

A simple costing sheet

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Product: [product name] Price charged to customer: $[40.00] Cost of goods (COGS): $[14.00] Payment processing fee: $[1.30] Shipping you pay: $[5.50] Packaging: $[1.20] Ad spend per order: $[4.00] Returns, per order average: $[1.00] Other costs: $[0.00] Total costs: $[27.00] Net profit per order: $[13.00] Net margin: [32.5]%

How to price handmade items: formula and worked example

Copy-paste costing template

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Product: [Product name] Materials: [Material 1]: $[amount] [Material 2]: $[amount] [Packaging]: $[amount] Materials total: $[amount] Labour: Time to make one item: [hours] hours Hourly rate: $[amount]/hour Labour total: $[amount] Overhead: Monthly overhead (rent, tools, software, utilities): $[amount] Items made per month: [number] Overhead per item: $[amount] Cost per item: $[materials + labour + overhead] Wholesale price (cost x 2): $[amount] Retail price (cost x 4): $[amount]

Selling and marketing

Instagram bio examples for small businesses (30+ to copy)

Clothing and other product shops

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[Shop name] Clothing for [who, for example petite sizes] in [city] New drop every [day of week] Shop below [Shop name] [Category, for example Streetwear] made to last Based in [city], ships worldwide Free shipping over [$amount] [Shop name] Small batch [product type] [Number] left in stock Link below to shop [Shop name] Everyday basics, no fuss Run by [owner name] since [year] Based in [city]

Handmade and craft shops

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[Shop name] Handmade [product, for example ceramics] from [city] Each piece made one at a time Custom orders open [Shop name] [Material, for example Wood] goods, cut and finished by hand Based in [city] Taking custom orders through [month] [Shop name] Candles and home pieces made in small batches [Number]+ scents to choose from Local pickup in [city] [Shop name] Crochet and knit pieces, made to order Lead time: [X] weeks See the shop below

Coffee and food shops

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[Business name] Coffee and pastries in [neighborhood, city] Open [days] [hours] Order ahead below [Restaurant name] [Cuisine type] food, [city] Dine in or takeout Reservations and menu below [Bakery name] Fresh bread and pastries, baked daily Pickup orders close at [time] [City] [Food truck name] [Cuisine type] on wheels Find us this week: see link below Based in [city]

Beauty and skincare

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[Business name] [Service, for example Lash extensions] in [city] Booking for [month] Appointments below [Brand name] Skincare for [skin concern] Made in [city] [Number]+ happy customers [Salon name] Hair and color, [city] By appointment, [days] Book below [Brand name] Clean, simple skincare No [ingredient, for example fragrance] added Shop the collection below

Photographers, artists and creators

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[Your name] [Type, for example Wedding] photographer based in [city] Booking [season] Portfolio and contact below [Your name] [Medium, for example Illustration] and custom art Open for commissions See past work below [Your name] Content creator, [niche, for example home and garden] Based in [city] Work with me: link below [Your name] Freelance [role, for example videographer] Based in [city], available to travel Reel and contact below

Coaches, consultants and freelancers

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[Your name] [Niche, for example Nutrition] coach for [who you help] Free consult, link below Based in [city] [Your name] [Service, for example Marketing] consultant for small businesses [Number]+ years in [industry] Book a call below [Your name] Freelance [role, for example copywriter] Taking on [number] new clients this month Portfolio below [Business name] Helping [who] do [what] Based in [city], work remote with clients everywhere Get in touch below

Local services (cleaning, repair, home and more)

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[Business name] [Service, for example House cleaning] in [city and nearby areas] Licensed and insured Book below [Business name] [Service, for example Phone and laptop repair] Same day service, [city] Call or message below [Business name] [Service, for example Lawn care] for homes and small businesses Serving [city] since [year] Free quote below [Your name] [Trade, for example Plumber] in [city] Available [days] Call [phone] or message below

Fitness and wellness

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[Business name] [Type, for example Personal training] in [city] In person and online sessions Book a session below [Studio name] [Class type, for example Yoga and pilates] New student offer: [detail] Schedule below [Your name] Coaching [who] to [goal, for example run their first 5k] Based in [city] Apply below [Studio name] Group fitness classes, [city] [Number] classes a week See the schedule below

How to write product descriptions that sell

Use this as a starting point for any product

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[Product name]: a [one-line description of what it is and who it's for]. [Key detail 1, for example material or ingredients]: [detail]. [Key detail 2, for example size, weight, or dimensions]: [detail]. [Key detail 3, for example quantity or what's included]: [detail]. How to use or care for it: [instruction]. Ships in [1 to 2] days. Returns accepted within [30] days. See our [return policy] for details.

Holiday season

Holiday shipping deadlines 2026: USPS, UPS and FedEx

Banner or announcement bar

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Order by [December 15] for standard shipping, or [December 20] for express shipping, to get your order before December 25.

Checkout warning after the cutoff

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Please note: orders placed after [December 20] may not arrive before December 25. Choose [express shipping] at checkout, or see our [gift ideas for last-minute orders].

Email to send once your cutoff has passed

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Subject: About your order and Christmas delivery Hi [Customer name], Thanks for your order from [Store name]. You placed it on [date], after our cutoff for delivery by December 25. Your order is still on its way and should arrive by [new estimated date], based on [carrier]'s current shipping times. If you need something sooner, here are two options: - A [digital gift card], delivered by email right away. - [Local pickup] at [address], available until [date]. Reply to this email if you'd like to switch to one of these, or if you have any questions. [Your name] [Store name]

Small Business Saturday 2026 date and 15+ ideas

A ready-to-copy social post

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### Use this the week of Small Business Saturday, on Instagram, Facebook, or X Small Business Saturday is [date]. We're a small, independent shop, and we'd love your support that day. Here's what's happening at [shop name]: [your offer, event, or discount]. Shop with us at [link or address]. Thank you for shopping small.

A ready-to-copy email

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### Send this 2-3 days before Small Business Saturday, then once more on the morning of Subject: [Date] is Small Business Saturday Hi [first name], Small Business Saturday is coming up on [date]. We're taking part, and we wanted to let you know what we've got planned. [your offer, bundle, or event, in 1-2 sentences] Shop now: [link] We're a small team, and every order on that day means a lot to us. Thank you for being here. [Your name] [Shop name]

Black Friday email templates and subject lines (2026)

Early access or VIP teaser

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Subject: Early access starts [day], just for you Hi [Customer name], Our Black Friday sale opens to subscribers on [date, time], two days before everyone else. You'll get first pick before anything sells out. Mark your calendar: [date, time]. [Store name]

Sale announcement

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Subject: Our Black Friday sale starts [day] Hi [Customer name], Black Friday is almost here. Starting [date, time], [offer summary, for example "everything is 20% off"]. Set a reminder, it ends [end date]. [Store name]

Launch day

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Subject: It's live: [offer] starts now Hi [Customer name], Our Black Friday sale is live: [offer details]. It runs through [end date], while supplies last. [Shop now button/link] Questions about shipping or returns? Check our [shipping policy] and [return policy], or just reply to this email. [Store name]

Mid-sale reminder

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Subject: Still time: [offer] through [end date] Hi [Customer name], In case you missed it, [offer details] is still on through [end date]. [Shop now button/link] [Store name]

Cyber Monday

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Subject: Cyber Monday: [offer] Hi [Customer name], Cyber Monday is here. [Offer details, for example "Take 25% off everything, today only"]. [Shop now button/link] Ends [time] tonight. [Store name]

Last chance

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Subject: Last chance: our sale ends tonight Hi [Customer name], Just a reminder: [offer details] ends at [time] tonight. After that, prices go back to normal. [Shop now button/link] [Store name]

Shipping cutoff reminder

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Subject: Order by [date] for [holiday] delivery Hi [Customer name], Want your order to arrive by [holiday]? Place it by [cutoff date] with [shipping method] to make it in time. [Shop now button/link] [Store name]

Thank-you after purchase

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Subject: Thanks for your order, [Customer name] Hi [Customer name], Thanks for shopping with us during our Black Friday sale. Your order is confirmed, and we'll email you when it ships. Questions in the meantime? Just reply to this email or check our [shipping policy] and [return policy]. [Store name]

20+ subject lines by email type

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Early access / VIP teaser - Early access starts [day], just for you - You're in: shop before everyone else - [Number] hours before our Black Friday sale opens to everyone - Your early access link is inside - First pick goes to subscribers, starting [date] Sale announcement - Our Black Friday sale starts [day] - Black Friday is almost here - Mark your calendar: [date] is the day - Get ready: [offer] drops [day] - This year's Black Friday offer, one day early Launch day - It's live: [offer] starts now - Black Friday is here - [Offer] is live right now - Shop now, before your size or color sells out - Today only (well, through [end date]) Mid-sale reminder - Still time: [offer] through [end date] - In case you missed it - [Number] days left of [offer] - Didn't get to shop yet? Here's your reminder - Still live: [offer] Cyber Monday - Cyber Monday: [offer] - One more day of savings - Cyber Monday deal: [offer], today only - Missed Black Friday? Here's your Cyber Monday shot - [Offer], Cyber Monday only Last chance - Last chance: our sale ends tonight - [Number] hours left - Ends tonight at [time] - Final hours of [offer] - Don't wait: this ends tonight Shipping cutoff reminder - Order by [date] for [holiday] delivery - Last day to order for [holiday] - Want it by [holiday]? Order by [date] - Shipping cutoff: [date] Thank-you after purchase - Thanks for your order, [Customer name] - You're all set, [Customer name] - Order confirmed: thank you

Black Friday checklist for small online stores (2026)

Homepage banner

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Black Friday is here. [20% off] everything, [November 27] through [November 30]. No code needed.

Launch email subject and opener

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Subject: Our Black Friday sale starts now Hi [Customer name], Our Black Friday sale is live: [offer details]. It runs through [end date], while supplies last. [Shop now button/link] Questions about shipping or returns? Check our [shipping policy] and [return policy], or just reply to this email. [Store name]

Last-chance reminder

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Subject: Last chance: our sale ends tonight Hi [Customer name], Just a reminder: [offer details] ends at [time] tonight. After that, prices go back to normal. [Shop now button/link] [Store name]

Black Friday sale ideas that keep your profit

Bundle banner

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Buy the [bundle name], save [amount] vs buying separately. Black Friday through [end date].

Free shipping threshold banner

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Free shipping on orders over [$75]. No code needed. [Start date] through [end date].

Tiered discount banner

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Spend [$50], save 10%. Spend [$100], save 20%. Black Friday through Cyber Monday.

Donation tie-in banner

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[10%] of every order today goes to [charity name]. Shop knowing it helps.

Creators

How to sell digital products as a creator: a simple start

Product page template

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[Product name] [One sentence describing what this is and who it is for] What's included: - [File 1, with format, for example PDF or .zip] - [File 2, if any] - [Anything bundled in, like a bonus guide] Price: [price] Frequently asked questions Q: What format do I get? A: [Format and how it is delivered, for example a download link by email] Q: Can I use this for [a common use case]? A: [Plain answer] Q: What if it doesn't work for me? A: [Your refund or support policy in one or two sentences]

Launch announcement template

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[Product name] is live. I made this because [the question or problem that kept coming up]. It includes [one or two main things inside it]. You can get it here: [link] If you have questions, reply to this message or [where to reach you].

UGC rates in 2026: what creators charge for UGC videos

Rate card template

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UGC RATE CARD: [Your name] Base video (1 video, filmed and edited, [length] seconds): $[amount] Add-ons: + Usage rights for paid ads, [number of months] months, [platforms]: $[amount] + Raw, unedited footage: $[amount] + Each extra hook or variation: $[amount] + Whitelisting or spark ads, brand posts from my account: $[amount] + Rush delivery, under [number of days] days: $[amount] Package example: [number] video, [number] extra hook, usage rights for [platforms] and [number of months] months: $[amount] Payment terms: [your payment terms, for example 50% deposit with the balance on delivery, or net 15]

Pitch email template

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Subject: UGC video for [Brand name] Hi [Name], I'm [Your name], a UGC creator in the [niche] space. I make short videos brands use in ads and on their own social pages. I'd like to make a video for [Brand name], for your [product or use case you noticed, for example your Instagram ads]. One example of similar work: [link to one strong sample video] My starting rate is $[amount] per video, which includes [what's included, for example organic usage rights]. Usage rights for paid ads, raw footage, and extra hooks are available as add-ons. Happy to send a few more samples or hop on a short call if useful. Best, [Your name] [Contact info / portfolio link]

Media kit template for creators (what to include)

Use this for a general, one-page media kit

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[Your name] [One line about who you are and what you make content about] About me [Two to three sentences: your niche, your style, what makes your content different] Audience Age range: [for example, mostly 18 to 34] Top locations: [for example, US, UK, Canada] Platform stats [Platform 1]: [follower count] followers, [average views] average views, [engagement rate]% engagement [Platform 2]: [follower count] followers, [average views] average views, [engagement rate]% engagement [Platform 3]: [follower count] followers, [average views] average views, [engagement rate]% engagement Stats last updated: [date] Past brand work [Brand name]: [what you made, for example one Reel and two Stories] [Brand name]: [what you made] [Brand name]: [what you made] Services and rates [Service, for example one Instagram Reel]: [price or "rate on request"] [Service, for example one YouTube video]: [price or "rate on request"] [Service, for example a bundle of posts]: [price or "rate on request"] Contact Email: [your email] [Optional: phone, website, or booking link]

Use this when reaching out to a brand cold or after a first contact

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Subject: [Your name] x [Brand name], media kit attached Hi [contact name or "there"], My name is [your name], and I make [type of content, for example skincare reviews] for [audience, for example women in their 20s and 30s] on [platform or platforms]. I'm a fan of [brand name], especially [specific product or thing about the brand]. I think my audience would respond well to [a simple reason, for example "your focus on fragrance-free formulas"]. I've attached my media kit, which includes my audience numbers, past brand work, and rates. I'd love to put together a post or video for [brand name] if you're open to it. Happy to answer any questions. [Your name] [Your email] [Your Instagram/TikTok/YouTube handle]

How much to charge for brand deals (with a rate card)

Rate card to copy and fill in

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[Your name] rate card Instagram Reel: [$XXX] Instagram Story (single): [$XX] Instagram feed post: [$XXX] TikTok video: [$XXX] YouTube integration (60-90 seconds in a video): [$XXX] YouTube dedicated video: [$XXX] Add-ons Usage rights, 3 months: +[$XX] Usage rights, 12 months: +[$XXX] Exclusivity, 30 days: +[$XXX] Whitelisting / paid ads usage: +[$XXX] Rush delivery (under 1 week): +[$XX] Standard turnaround: [2-3 weeks] from brief approval to delivery. Rates valid until: [date]

Email reply to "what are your rates?"

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Hi [Name], Thanks for reaching out. To give you an accurate quote, could you share a few details? 1. Which platform and content type (Reel, Story, video, post) 2. How many deliverables 3. How long you'd like to use the content, and where (your own channels, paid ads, website) 4. Whether you need exclusivity from competing brands 5. Your target timeline Once I have this, I'll send a rate card with pricing for your exact request. My standard turnaround is [2-3 weeks] from approved brief to delivery. Best, [Your name]